The Global Door to Door Sales Statistics and History

by Waqar Hussain | Aug 13, 2025 | Blog

In this article, we’ll unpack many aspects of door to door sales statistics, history, markets, and the important industry to give you a full picture of this enduring industry.

Door-to-door selling began centuries ago with pedlars and hawkers carrying goods from village to village, long before shops existed. In the mid‑20th century, companies like Avon and Tupperware transformed suburban doorsteps into mini‑showrooms. Today’s reps still knock, but they now carry tablets, mapping apps, and social media profiles instead of sample cases.

Door‑to‑door sales are still very important; companies are still making a lot of money with them. In this report, we use statistics of sales from many trusted sources to prove this. We also include other ways of selling, so you get the full picture. We did a lot of research to make sure everything is accurate and nothing is left out.

The report covers:

• The history of door‑to‑door sales
• Key facts and figures about the direct selling industry
• Different markets where it’s used
• Market projections
• Various industries that rely on it
• The US market
• Major companies in the field
• How technology affects sales
• Challenges sellers face
• The future of door‑to‑door selling
  

By covering all these topics, this report becomes a complete and reliable guide to door‑to‑door selling.

Brief History of Door-to-Door Selling

Door-to-door selling is one of the oldest methods of selling; in fact, the roots of this practice date back hundreds of years. Before there were big stores or online shopping, like we are seeing nowadays, pedlars, also known as hawkers, traveled from house to house, knocking on doors to sell their goods directly to families. They would walk for miles, carrying everything from brushes to pots and pans in their bags. This type of door-to-door selling began to fade away in the late 1800s and early 1900s as stores, mail-order catalogs, and later, the internet, gained popularity. If you want to read more about this history, check out this Wikipedia article.

Door-to-door sales didn’t disappear even after the retail boom. The mid-20th-century West experienced a golden age of door-to-door sales. In fact, in the 1950s and 60s, it became really popular again in the United States and Europe. Back then, it wasn’t strange to have someone at your door offering to sell you an Encyclopaedia Britannica set, or for women to join the workforce by selling things like Tupperware or Avon cosmetics to their neighbors. These companies, especially Avon, were built on people making real connections right at someone’s doorstep. Avon has been around for over 135 years, and now their biggest sales are online, the company’s history shows how strong face-to-face selling can be. 

Direct selling is still all about personal connections. Now, whether it’s the 1900s salesman showing off new brushes or today’s sales reps going door to door explaining solar panels or internet plans, the goal is always to have a real conversation, show the product, and build trust.

The Global Door-to-Door Sales Market

Many people think that door-to-door sales are obsolete, but it is still a huge business worldwide. With a turnover of around $170 billion each year, it is still a huge market. According to the World Federation of Direct Selling Associations, in 2023 alone, direct selling brought in about $167.7 billion to the economies.  That’s even a little higher than before the pandemic, which shows that this type of selling can survive even in tough times. When all other businesses were shrinking, direct selling was increasing.

Today, more than 100 million people work as door-to-door sales representatives, selling everything from beauty products to roofing in both big cities and small towns. These people don’t usually work for just a salary, but rather receive a commission on each sale they make, so they work hard to find new customers. Door-to-door sales are particularly popular in regions such as Asia and the US, which collectively account for a significant portion of global sales. For example, the US is the top market, with around $36 to $37 billion in door-to-door sales in 2023, followed by countries like China, South Korea, and Brazil.

Based on the data, many experts believe that this industry will continue to grow in the future. According to some forecasts, the global direct selling market could reach $269 billion by 2029, thanks to new markets, population growth, and improved digital sales apps for sellers. You can find more guidance on the future of the industry in this market report.

Although the way we sell and buy things continues to change, door-to-door selling is still a powerful and adaptable way to reach customers all over the world.

The U.S. Door-to-Door Sales Market

The United States has a long and rich history of door-to-door selling, which is still quite popular today. The D2D or direct selling market generated approximately in sales $36.7 billion in 2023. Going door to door and talking to people face to face is still one of the major ways to sell things in the US. Many Americans like the idea of someone coming to their door to explain a new product or offer a service tailored to their needs. 

According to the research, 13 million people in the U.S. were involved as independent sellers for direct selling in 2023. In 2022, the U.S. direct‑selling market brought in about USD 40.7 billion—roughly 20.3 percent of the global total. It’s projected to grow at a 5.5 percent compound annual growth rate from 2023 through 2030, reaching around USD 62.6 billion by 2030. (Grandview Research).

This is not about selling makeup and kitchenware only, but it has a vast diversity of products and services ranging from roofing to pest control. According to the data, notably over 80% of the outdoor workforce are women. In this type of selling, Flexible hours and the ability to earn extra income attract a diverse group of people in direct selling, ranging from retirees to college students.

It’s fascinating to see how door‑to‑door sales in America have transformed over time. Decades ago, encyclopedia sellers and milkmen would knock on your door; today, a tech‑savvy representative might arrive with a tablet to break down your utility bills or build the roof. The door‑to‑door business has learned to change. Sellers now mix social media, software, and apps for lead management and old‑fashioned knocking.

For example, they might send you a Facebook message first, then come by your house to close the deal. This clever mix helped them bounce back after the pandemic and kept U.S. sales strong. And because many Americans enjoy being their own boss, door‑to‑door selling still draws people who prefer meeting customers face‑to‑face instead of working a 9-to-5 desk job.

Major Players and Key Industries

Door‑to‑door selling isn’t run by one big company. Instead, lots of different businesses use this way of selling. Some of the biggest names you’ve heard got huge by meeting people face‑to‑face. Amway, which is based in Michigan, is often called the world’s biggest direct seller, making about $8 billion each year. Avon, Mary Kay, and Herbalife are other giants with lots of salespeople who used to go door‑to‑door or host small home events to sell makeup or health products. These companies work in many countries, showing that door‑to‑door selling is popular all around the world.

Many industries still use door‑to‑door selling today. You might see people offering cable TV and phone plans, solar panels, gas and electricity services, home security alarms, lawn and garden care, home repair and improvement jobs, or products from multi‑level marketing companies. These seven areas are the most common for knocking on doors to make sales. In recent years, home improvement and telecom services have earned the most money through door‑to‑door visits. Home improvement covers things like new roofs, siding, and swapping out old windows.

After a big hailstorm, you’ll often see roofing companies going door-to-door to offer free inspections or price estimates. One homeowner in Minnesota said nine different roofers knocked on his door within days of the storm — that really shows how fierce the competition can be! Talking face-to-face helps contractors find people who need repairs right away. This hands-on approach can work really well.

Pest control is another big door‑to‑door business. Since the 1990s, companies have sent reps to knock on doors and sign up new customers. In 2015, these in‑person pest control sales made about $200 million. By 2022, they had grown to over $1 billion. Big names like Orkin and Terminix still use door‑knocking teams to get people to join annual service plans. Home security and smart‑home companies work the same way, sending reps straight to your door to offer their services. Vivint Smart Home is another great example. It grew by sending out big teams, called door‑knocking “armies.”

These reps helped the company sign up more than 3 million customers in the U.S. without using many ads. In 2022, Vivint paid about $300 million in commissions to these door‑to‑door teams — that shows how well they sold! This plan turned Vivint into a company worth billions. It was even bought for $2.8 billion. That proves the old knock‑and‑talk way can still bring in huge money today.

Many multi‑level marketing (MLM) companies still use door‑to‑door sales. Wellness and beauty brands, for example, recruit independent sellers who go into their own neighborhoods to sell items. From kitchen gadgets to vitamins, these local reps often begin by talking to friends and neighbors. What really sets them apart is the personal touch—a friendly face showing you how a product works can sometimes win you over more than any website or TV commercial.

Technology in Door-to-Door Sales

Technology has changed the door‑to‑door industry, but at its heart, it’s still about talking face‑to‑face. Today’s salespeople don’t just show up with a smile and a sample case—they bring tablets, smartphone apps, and data to help them. In the past, canvassers might knock on every door on a street. Now, companies use data analytics and digital maps to choose the best houses. They look at things like who lives there and how they’ve responded before, so they only knock on doors that are most likely to buy. As one industry report explains, instead of knocking on every door, teams now focus on the people most likely to say yes.

Technology has also transformed how door‑to‑door reps train and work. They now rely on route‑planning apps to map out the quickest way to reach a prospect. Sales software and mobile sales tools like Knockio, SalesRabbit, or Badger Maps let them track leads, set up follow‑ups, and even provide an estimation right at their doors. Many reps finish a sale on the spot by entering information on a tablet or getting an electronic signature, which cuts down on paperwork.

This mix of tech and talking makes their day more dynamic and productive: one minute they’re making small talk about the weather, the next minute they can show the previous work and video of testimonials from previous clients on their tablet or phone.

Communication technology has also taken door‑to‑door sales to a whole new level. Today’s reps use group chats to stay in touch, get live instructions from managers via sales app, and even employ drones or satellite maps to check out rooftops before knocking—especially for roofing and solar-panel pitches. At the same time, they build trust online by posting in local Facebook groups or Nextdoor communities, then follow up in person with people who engage.

By blending face‑to‑face visits with social media and digital tools, sales teams now work in a truly omnichannel way.

Technology hasn’t just helped salespeople; it has helped consumers, too. With smart doorbells and security cameras like Ring or Nest, homeowners can see who’s at the door before they even open it. That creates a double challenge: reps must be more transparent and courteous, knowing their visit might be recorded, yet some people simply won’t answer if they didn’t expect anyone. Top teams have adapted by emphasizing professionalism—wearing clear company badges and even letting homeowners schedule visits ahead of time. In other words, door‑to‑door sales still rely on human interaction, but it’s now underpinned by a scaffold of high-tech tools that help analyze, target, and execute sales pitches more effectively than ever before.

Challenges in the Modern Era

Knocking on doors isn’t always easy. Many people feel nervous when a stranger turns up unannounced. In one UK survey, 82% of folks said they don’t like any kind of doorstep selling. Stories about scams and pushy sales tricks have made people even more wary. Because of online scams and phishing calls, a surprise knock can feel just as shady. Homeowners might ask, “Is this person honest, or are they trying to trick me?” That means sales reps often have to win trust before they can even talk about their product.

Knocking on doors today can be tough because many people are busy or just don’t want to be disturbed. Lots of homes have two adults working outside or people doing other things. Even if someone has free time, they might not want to stop watching TV or scrolling on their phone.

“No Soliciting” signs and local rules can make it even harder. Some neighborhoods need special permits to go door‑to‑door, and a few towns have bans—called Green River Ordinances in the U.S.—that stop commercial sales visits altogether. These rules help protect privacy and prevent scams, but they also make it tricky for honest sales reps.

That’s why companies must train their reps to be polite, follow the law, and never use pushy tactics that could give their brand a bad name or break the rules.

Working door‑to‑door can be tough. Sales reps often walk for hours—sometimes in rain or heat—and knock on dozens of doors each day. They also have to stay polite and keep smiling, even after hearing “no” again and again. This can feel lonely and discouraging, so many people try the job for a while and then quit when it gets too hard.

Safety is another big worry. Visiting strangers’ homes can be risky, so companies have their reps check in on an app or team up in pairs in certain areas. Even with these rules, there’s always a chance something could go wrong.

As of 2025, health worries from the COVID‑19 years still affect door‑to‑door sales. In 2020 and 2021, visits almost stopped because of lockdowns and social distancing rules. Today, some people still feel uneasy opening their doors to strangers. Companies started again only after training reps to wear masks, use hand sanitizer, and keep a safe distance. They also offer online video demos on apps like Zoom if you’d rather stay inside. Now, sellers must earn your trust not just for their product but also for your health and safety.

To sum up, today’s door‑to‑door industry has to deal with people’s doubts, strict rules, and our busy modern lives. The best companies meet these challenges by being honest and clear: they always show their ID, honor “no soliciting” signs, and focus on helping customers instead of pushing hard sales. They also train their reps to answer questions calmly and handle “no’s” professionally. Even with these hurdles, many sales reps find the job very rewarding—each “yes” feels like a big win after hearing many “no’s.” Few careers give you such a hands‑on chance to build your persuasion skills and resilience. The fact that door‑to‑door selling still exists shows that with the right approach, this classic method can thrive.

Door to Door Sales Statistics

Door‑to‑door selling methods touch markets around the world. The U.S. remains the #1 market, followed by China, South Korea, and Brazil. Europe also sees strong adoption, especially in countries with established direct‑selling networks. Together, these regions account for the bulk of the nearly $200 billion global door‑to‑door sales market—and set the pace for its ongoing evolution.

These door to door sales statistics show the global direct‑selling market climbing from about $194.9 billion in 2024 to $208.5 billion in 2025, with a forecast of $269.2 billion by 2029 at a 6.6% CAGR (The Business Research Company). The U.S. leads at roughly $36.7 billion in annual sales. Conversion rates, productivity gains, and training ROI metrics all underscore why this long-standing method remains data-driven—and continues to grow.

Below, we’ll explore powerful statistics and insights across various sales methods—from inside sales to field reps, referrals, cold calling, social selling, and door-to-door canvassing. These stats reveal current trends, buyer behavior, and the best strategies to help your team close more deals and stay competitive in 2025.

Stats about Inside Sales Teams

In 2025, inside‑sales teams are growing rapidly. Today, nearly 40 percent of deals happen through inside sales channels—up from just 10 percent in 2017. These reps can reach four times as many prospects at half the cost of field teams. They’re also first responders: studies show that the vendor who answers a lead first wins 35–50 percent of the deals. Yet inside‑sales reps spend only about 33 percent of their time actually selling—up to 40 percent is spent gathering contact details, and the rest on administrative work. And now, 80 percent of B2B sales calls are held virtually, proving that speed and efficiency are the keys to success. (McKinsey; Salesroom State of Sales; CSO Insights; Inside Sales)

Field Sales Stats

Field sales is evolving and not going anywhere. By 2024, nine out of ten companies expect to use a hybrid model that combines video calls with traditional door‑to‑door visits. These hybrid teams see 50 percent more revenue growth than teams that are purely digital or purely field‑based. They now spend half of their time selling remotely—a huge jump from previous years.

This hybrid approach also makes hiring easier: companies can recruit 30 percent more people without strict location limits. And 75 percent of buyers in Europe and North America agree that virtual meetings work hand-in-hand with face-to-face interactions for service and support. (Forrester; McKinsey)

Prospecting

Prospecting can feel overwhelming—42 percent of sales reps say it’s the hardest part of their job. Right now, 80 percent of prospects prefer an initial email, while 57 percent of executives still favor a phone call. Although 72 percent of reps try to reach people on social media, only 21 percent of buyers actually respond there.

In‑person events remain powerful—34 percent of leads still come from live gatherings. Half of all buyers expect a product demo in that first meeting, and nearly 90 percent of companies now use two or more data tools to research their prospects. Yet 80 percent of deals need five or more follow‑up touches, even though 92 percent of reps give up after just four attempts.(HubSpot; Rain Group; Gartner via Qwilr; Close.com)

Sales Call Statistics

Cold calling is still very much alive. According to the sales call statistics, 27 percent of sales reps say phone outreach is highly effective, even though only 2 percent of calls lead directly to meetings. On average, it takes eight dial attempts just to reach a prospect and eighteen calls to make a meaningful connection. Yet nearly half of reps (48 percent) give up after a single call, despite the fact that additional follow‑ups can boost conversions by up to 70 percent. Since 80 percent of calls go to voicemail, reps spend about 15 percent of their day leaving messages—and the sweet spots for dialing are late morning (11 AM to 12 PM) and late afternoon (4 PM to 5 PM). (Zendesk; Leap Job; CallHippo; Ringlead; Close.com)

Social Selling

Social selling delivers real results. Salespeople who use a LinkedIn social strategy are 51 percent more likely to hit their quotas, and 61 percent of organizations see revenue growth from social selling. Three‑quarters of B2B buyers (75 percent) use social media to research purchases, and 56 percent of reps find new leads this way. Impressively, 31 percent of reps close deals worth over $500,000 without ever meeting prospects face to face. (LinkedIn; Resamaze; Phoenix Consulting; HubSpot)

Referrals

Referrals are pure gold in sales: 91 percent of consumers trust recommendations from friends and family. Referred customers spend more, driving 16 percent higher profits, and companies with referral programs grow revenue 86 percent faster than those without. Yet only 30 percent of businesses have a formal referral system, even though referrals can boost conversion rates by up to 30 percent. (DemandSage; TrueList; Exploding Topics; WinSavvy)

Email is Still on Top

Email remains the number‑one tool: for every $1 spent on email marketing, companies earn about $36 back. Every day, 347 billion emails fly across the Internet, and with a 19.7 percent average open rate, it’s clear people still read them. Forty percent of opens happen first on mobile devices—so a catchy 4–7‑word subject line is crucial. Personalized subjects boost opens by 50 percent, and since sales teams spend about 21 percent of their day writing emails, crafting high‑quality messages is a huge opportunity to stand out. (HubSpot; Oberlo; The Loop Marketing)

Sales Follow Up Statistics

Follow‑ups are important and pay off. Worth knowing that only 2 percent of sales close on the first contact, while 80 percent of deals need between five and twelve touches. However, 44 percent of reps give up after just one attempt. Speed matters too: replying within five minutes boosts engagement ninefold, and the first responder wins 35–50 percent of the sales. The best times for follow‑up calls mirror cold‑calling success—late morning and late afternoon. So never give up after the first attempt, as we have learned in the above sales follow up statistics that follow-ups pay off.  (GrowthList; Peak Sales Recruiting)

Closing Deal Stats

Closing deals remains a tough challenge that demands passion. On average, only about 20 percent of opportunities turn into wins—22 percent in software and just 15 percent in biotech. Startup sales cycles also stretched by 24 percent between early 2022 and 2023, growing from roughly 60 days to 75 days. According to HubSpot’s 2024 sales closing statistics, the average win rate in 2023 ticked up to 21 percent as reps adapted to longer, more complex buying processes. +

Yet in SPOTIO’s 2025 State of Field Sales report, 29 percent of field leaders say winning deals is even harder than a year ago—a doubling of last year’s figure. Too many calls still end without a clear next step, so reps who master proactive closing and clear communication stand the best chance of sealing the deal. (HubSpot; Tomasz Tunguz; SPOTIO State of Field Sales; WebStrategies Inc)

Lead Nurturing Stats

Lead nurturing really pays off, because it has 20 percent more opportunities at 33 percent lower cost, and moves through the funnel 23 percent faster. Nurtured leads spend 47 percent more than non-nurtured leads. Yet 65 percent of marketers still don’t have any nurturing program in place; therefore, there is a chance to lose leads. Companies that use marketing automation for lead nurturing experience a 451% increase in qualified leads, and 63 percent of initially unqualified leads go on to convert once they’ve been nurtured. Therefore, nurturing is the key to closing deals. (HubSpot; BeBusinessed; Ascend2; DemandGen; Forrester; Annuitas Group; Marketo)

Focus on Quality Leads

Always focus on quality leads because not every lead is worth chasing. In 2024, 45 percent of B2B firms said generating enough leads was their biggest challenge. Only 39 percent consistently score and qualify their leads, while 55 percent are ignored entirely. Even fewer—just 44 percent—use lead‑scoring tools, so only a quarter of marketing‑generated leads ever reach sales. Speed is crucial: waiting more than five minutes to respond can cut qualification success by tenfold, and replying within ten minutes is four times less effective than within five. Yet only 5 percent of reps rate their leads as very high quality, while 42 percent complain about poor inbound lead quality. (Sopro; MarketingSherpa; DecisionTree; Gleanster; Harvard Business Review; HubSpot)

Outbound Still Works

Outbound still works—69% of buyers will take a cold call. Yet 52% of outbound pros say their approach isn’t effective, and only 16% feel it brings in their best leads. Forty‑two percent of reps say they aren’t well-informed before dialing, while personalized emails see response rates that are 32% higher. Persistence matters: 80% of deals need at least five follow‑ups, but 44% of reps give up after just one try. Aligning sales and marketing changes the game too—customer retention jumps by 36%, and win rates climb by 38%. (HubSpot; Sales Insights Lab; DemandGen; Salesloft; RAIN Group; Marketo)

Inbound Marketing Benefits

Attracting prospects with content works. Fifty‑nine percent of marketers say inbound yields higher‑quality leads than outbound. Buyers expect a B2C‑style journey, 80% want personalized content and smooth interactions. Sixty‑five percent of reps say buyer intent data (like page views) helps close deals, and 72% of buyers engage with tailored content. Nearly 90% research online before buying, 60% start on Google, and 58% spend more time researching than a year ago. Aligning sales and marketing boosts revenue—54% of sales leaders say so, and 61% of marketers see better leads from joint content efforts. (HubSpot; Salesforce State of Sales; DemandGen Report; Content Marketing Institute; Edelman Trust Barometer)

Other Data Related to Door to Door Sales Statistics

B2B Buyer Behavior

B2B purchases are complex. Companies of 100–500 employees involve about seven people per buying decision. Buyers do 57–70% of their research online before talking to sales, review two to seven websites, and conduct 67% of their journey digitally. Eighty‑five percent of CEOs and VPs use social media to inform decisions, 81% prefer articles over ads, and 84% start with a referral. The average B2B cycle now takes 25% longer than five years ago, and buyers interact through ten distinct channels. (Gartner; Worldwide Business Research; Digital Commerce 360; B2B PR Sense; Harvard Business Review; McKinsey)

Gain Productivity with Technology

Sales reps should spend most of their day selling, but they actually devote less than 30 percent of their time to active sales, losing the rest to administrative work and logistics. New hires take 6–12 months to ramp up, and many work 40–60 hours a week yet still miss their quotas—70 percent did in 2024. Meanwhile, 44 percent of managers struggle to hold field teams accountable.

However, 79 percent of executives agree that boosting rep productivity is essential: top-performing teams use sales technology nearly three times more often, and AI automation is expected to cut manual tasks by 81 percent and improve customer interactions by up to 84 percent. (Salesforce State of Sales; Alore.io; Teal; EBSTA B2B Benchmark; SPOTIO; Learn to Win; 2024 Sales Trends; Top Generative AI)

Learning and Training

Effective teams never stop learning. In 2024, 60 percent of B2B and 71 percent of B2C companies invested at least three hours of coaching per rep each week. Every dollar spent on training delivers $4.53 back—a 353 percent ROI—and ongoing coaching boosts each rep’s net sales by 50 percent. Yet without refreshers, 84 percent of training is forgotten. High‑growth companies are twice as likely to offer customized programs, and firms with formal enablement strategies win 49 percent more forecasted deals. Plus, 81 percent of teams now use AI‑powered tools for data‑driven coaching. (Qwilr; Salesloft; SalesBlink; Mailshake; Salesforce)

Traits of Top Sales Performers

Great sales reps stand out in their attitude and mindset. Top performers use inclusive pronouns like “we” and “us” ten times more often and enjoy 35 percent higher success rates. Asking buyers about their goals shows genuine empathy and leads to better outcomes. Optimism pays off—hopeful reps bounce back from setbacks 57 percent more effectively, even when skill levels are similar. Persistence matters: 80 percent of closed deals require five or more follow‑ups, and 60 percent of buyers say “no” four times before finally saying “yes.” Teams with formal qualification programs close 49 percent of their deals versus 42.5 percent without, and 81 percent of leaders see AI as a key performance booster. (Slack; HubSpot; Spekit; Salesgenie)

CRM Adoption Benefits

CRMs fuel growth. Ninety‑four percent of businesses report higher productivity after CRM rollout. Teams using CRM see up to 29% more sales, 34% better productivity, and 42% improved forecast accuracy. Eighty‑seven percent run cloud‑based CRMs, and 88% of leaders expect AI to enhance processes in two years. The global CRM market will hit $80 billion by 2025, a 12.6% annual rise. (Flowlu; Nutshell; RevOpsTeam; Email Vendor Selection)

Door to Door Sales Stats

Even after many sales methods, the face‑to‑face knocking still works. Door‑to‑door sales generate about $30 billion yearly and convert 2–3% of knocks. Top performers canvass areas three times to reach 90% of homes, yielding one lead per 50 knocks. The global D2D market, valued at around $200.14 billion in 2024, is set to grow 6.4% annually through 2030. Therefore, you cannot ignore this medium os sales. Success comes from blending persistence, human rapport, and data‑driven insights. Products like Knockio can help to reduce your company’s expenses, in terms of fuel saving, time saving, and increasing productivity, while tracking and managing the leads to the next level. (Zety; Sunbase; Grand View Research)

Future Outlook and Opportunities

What does the future look like for door‑to‑door selling around the world? Even though e‑commerce and digital ads are everywhere, many experts say knocking on doors won’t disappear—it’ll just become smarter and more high‑tech, like every industry is evolving.

Door‑to‑door selling is still working due people trust and like talking face‑to‑face. That part won’t go away. But how this approach is working will change fast, especially in the corporate sector. Personal selling can still go as it is. Soon, sales reps might knock only after you fill out an online form or talk with them on social media first. That online step makes the first visit friendlier and more personal. This means it will be more productive and financially beneficial.

All around the world, direct selling—like door‑to‑door visits, home parties, and personal meet‑ups is growing quickly YoY basis. In 2024, it was worth about $195 billion. Experts say it will rise to around $209 billion in 2025, which is a 7% jump. And by 2029, they think it could reach about $269 billion, which is a roughly 6.6% increase each year.

Some areas will grow a lot with these new door‑to‑door methods. Roofing and home repairs are doing especially well around the world. Experts say the roofing materials market will go from about $145 billion in 2025 to $209 billion by 2034. That means it grows by around 4% each year.

In the United States, people spent $15.72 billion on roofing work in 2023. It could grow to $21.7 billion by 2030, rising about 4.5% each year. Because so many homes need fixes and upgrades, talking face‑to‑face is still a great way to sell home improvement and construction services. But as I have written before, with the technology and social media, the sales approach is changing with the use of software technology.